To make your product stand out from the crowd and entice new customers to reach out to your bag of oats or flour is an art. Knowing your audience is key. Understanding who you are appealing to with a certain look and style to your packaging and other marketing materials is an important element of this art. If you are wanting people to buy your product because it is better for both people and the planet than those your competitors produce, then ensure that your ethics and principles run deep and match this in your packaging and marketing materials.

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8. Marketing and Communications

Here we explore the following aspects of marketing and communicating about your products:

   8.1 Marketing Strategy 
8.1.1 Brand Positioning
8.1.2 Logo and Strapline
8.1.3 Communication Channels
8.1.4 Creating Customer Loyalty
8.2 How Will Your Products be Used?
8.3 What Does Your Packaging Say?
8.3.1 Legal Requirements Required on the Packaging
8.3.2 Trading Standards Regulations
8.3.3 Optional Information
8.3.4 Packaging Design
8.4 Printed Materials to Communicate Your Story
8.5 Your Online Presence 
8.5.1 Your Website
8.5.2 Your Social Media Presence
8.6 Reaching Out to Local Media to Tell Your Story
8.7 Events & Collaborations
8.8 Education and Awareness Raising